Marketing manager

Entry Requirements:

You could get into this job through:

• a university course
• an apprenticeship
• working towards this role
• applying directly

University

You can become a marketing manager as graduate of any subject. Some higher national diploma or degree subjects might be particularly relevant like:

• marketing
• business management
• digital marketing
• advertising
• psychology

Some companies might offer graduate marketing management schemes.

You might be able to fast-track through professional marketing qualifications if your degree is accredited.

You can find out more about the Chartered Institute of Marketing (CIM) accredited degree .

Entry requirements:

• 1 or 2 A levels, or equivalent, for a higher national diploma
• 2 to 3 A levels, or equivalent, for a degree

Entry requirements:

Apprenticeship

You could start by taking a Marketing Assistant or Marketing Executive Level 3 Advanced Apprenticeship.

If you already have some marketing experience, you might be able to do a Marketing Manager Level 6 Higher Apprenticeship.

Entry requirements:

• 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship
• 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship

Work

You could start as a marketing executive  and then take a qualification offered by a professional marketing body such as:

• The Chartered Institute of Marketing
• the Chartered Institute of Public Relations
• the Institute of Data and Marketing

DirectApplication

You might be able to apply directly for marketing manager jobs if you have experience in a related area like:

• sales management
• advertising
• communications
• public relations

Required Skills:

Digital skills : to be able to use a computer and the main software packages confidently

Skills:

• the ability to sell products and services
• excellent verbal communication skills
• the ability to use your initiative
• to be thorough and pay attention to detail
• leadership skills
• maths knowledge
• business management skills
• customer service skills
• knowledge of English language
• ambition and a desire to succeed
• to be flexible and open to change
• thinking and reasoning skills
• the ability to read English
• the ability to think clearly using logic and reasoning
• persuading skills
• knowledge of media production and communication
• active listening skills
• the ability to learn through your work
• concentration skills
• a good memory

What you'll do:

Marketing managers plan how to promote products, services or brands and oversee all marketing activity.

As a Marketing Manager you'll:

• create marketing and social media strategies
• plan and manage the launch of new products and services
• oversee and approve campaign content, budgets and targets
• work with in-house or external agencies
• report on the effectiveness of campaigns

Location : You could work in an office or at a client's business.

Salary:

Starter : £30,000
Experienced : £65,000

These figures are a guide

Working hours:

37 - 40 hours a week

Working Pattern is evenings / weekends attending events or appointments

Career Path:

With experience, you could move up to:

• regional manager
• marketing director
• brand or account director

You could choose to work as a freelance marketing consultant.