Marketing executive

Entry Requirements:

You can get into this job through:

• a university course
• a college course
• an apprenticeship
• working towards this role
• applying directly
• specialist courses run by private training organisations

University

Marketing and digital marketing roles are open to graduates of all subjects. You could choose a specialist foundation degree, higher national diploma or degree in subjects like:

• marketing communications
• digital marketing
• advertising
• business and management

Some degree courses are accredited by the Chartered Institute of Marketing (CIM).

Other particularly relevant courses that will give you some of the skills that are important for a career in marketing include:

• psychology
• humanities
• media, art and design
• English language or literature
• languages
• computer studies or IT

With a degree you could join a company marketing graduate scheme.

Entry requirements:

• 1 or 2 A levels, or equivalent, for a foundation degree or higher national diploma
• 2 to 3 A levels, or equivalent, for a degree

College

You could take a course to help you get into trainee marketing executive roles. These include:

• Level 2 Certificate in the Principles of Marketing
• Level 3 Certificate in Digital Marketing and Analytics
• T Level in Digital Production, Design and Development

Entry requirements:

• 2 or more GCSEs at grades 9 to 3 (A* to D), or equivalent, for a level 2 course
• 4 or 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, for a level 3 course
• 4 or 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths for a T Level

Apprenticeship

You may be able to get into this role through the following apprenticeships:

• Multi-channel Marketer Level 3 Advanced Apprenticeship
• Marketing Executive Level 4 Higher Apprenticeship
• Digital Marketer Level 6 Degree Apprenticeship

Entry requirements:

• 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship
• 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship

Work

You could join a company's marketing department as an administrator or assistant. This could give you enough experience to work your way up to become a marketing executive or digital marketer.

Volunteering

You could get work experience and marketing skills by volunteering for a charity and helping with their social media and events communications.

Look for opportunities on sites like:

• Do IT
• NCVO

DirectApplication

You can apply directly to employers if you've got business and marketing skills. You may get these through jobs like sales, customer service or public relations work. Some employers may ask for a degree qualification though it's not always essential.

OtherRoutes

You can do professional marketing, digital marketing and communications qualifications that may help your job prospects, through:

• The Chartered Institute of Marketing
• Institute of Data and Marketing
• Chartered Institute of Public Relations

Required Skills:

Digital skills : to be able to use a computer and the main software packages confidently

Skills:

• the ability to sell products and services
• excellent verbal communication skills
• the ability to use your initiative
• to be thorough and pay attention to detail
• knowledge of media production and communication
• business management skills
• persuading skills
• customer service skills
• knowledge of English language
• maths knowledge
• leadership skills
• ambition and a desire to succeed
• to be flexible and open to change
• thinking and reasoning skills
• the ability to read English
• the ability to think clearly using logic and reasoning
• active listening skills
• the ability to learn through your work
• concentration skills
• a good memory

What you'll do:

Marketing executives promote a company's products, services or brand.

In your day-to-day tasks you may:

• research customers and market trends to inform campaigns
• develop working relationships with clients
• write and edit content for print and online campaigns
• understand brand guidelines and check they are followed
• organise and promote events
• manage marketing budgets
• keep up to date with marketing trends and competitor activity
• analyse data to plan and evaluate marketing campaigns

Location : You could work in an office, at a client's business or remotely.

Salary:

Starter : £20,000
Experienced : £50,000

These figures are a guide

Working hours:

37 - 39 hours a week

Working Pattern is evenings / weekends occasionally

Career Path:

You could specialise in digital marketing.

With experience, you could become a marketing manager, online marketing manager or director of marketing.

You could also become a freelance marketing consultant, work in advertising, sales or public relations and communications.