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Digital product owner

Digital product owners lead a team of specialists to build online products and services for customers.

Average annual salary

£39,000 to £65,000

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Entry Requirements:

You can get into this job through:

  • a university course
  • an apprenticeship
  • working towards this role
  • specialist courses

University

You could do a degree or postgraduate qualification, then start on a graduate training scheme with an employer. Most subjects are acceptable, for example:

  • project management
  • business management
  • business analytics
  • marketing

Entry requirements:

  • 2 to 3 A levels, or equivalent, for a degree
  • a degree in any subject for a postgraduate course

Entry requirements:

Apprenticeship

You could apply to do an apprenticeship, such as:

  • Digital Product Manager Level 4 Higher Apprenticeship
  • Project Manager Level 6 Degree Apprenticeship

These can take between 2 and 4 years to complete.

After finishing your apprenticeship, you'll need to get experience working in digital delivery teams before getting a job as a product owner.

Entry requirements:

  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a degree apprenticeship

Work

You could start out in a junior or assistant role. Employers will set their own requirements, though an understanding of some of the following might be helpful:

  • product marketing
  • customer experience
  • user research
  • business change management
  • agile project management methods like Scrum, Kanban and Lean

OtherRoutes

If you do not have work experience, there are some things you can do, such as:

  • develop skills in data analysis
  • study online about the role of digital product management
  • take a specialist course in product management
  • join online product management communities for tips and networking opportunities
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Required Skills:

Digital skills : to be able to use a computer and the main software packages confidently

Skills:
  • knowledge of computer operating systems, hardware and software
  • to be thorough and pay attention to detail
  • customer service skills
  • the ability to use your initiative
  • the ability to work well with others
  • the ability to monitor your own performance and that of your colleagues
  • excellent verbal communication skills
  • analytical thinking skills
  • to be flexible and open to change
  • the ability to think clearly using logic and reasoning
  • maths knowledge
  • business management skills
  • thinking and reasoning skills
  • the ability to read English
  • active listening skills
  • excellent written communication skills
  • knowledge of human resources and employment law
  • knowledge of engineering science and technology
  • concentration skills
  • a good memory
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What you'll do:

Digital product owners lead a team of specialists to build online products and services for customers.

As a digital product owner, you'll:

  • work closely with your teams
  • look at user feedback to help improve the product
  • work with designers to make the product easy to use
  • develop business cases and user stories for new features
  • work with the design team to draft versions of your product or service
  • keep people informed about your product's development
  • manage relationships between teams, partners and customers

Location : You could work in an office or at a client's business.

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Salary:

Starter : £39,000
Experienced : £65,000

These figures are a guide

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Working hours:

37 - 39 hours a week

Working Pattern is evenings occasionally

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Career Path:

With experience, you could apply for a more senior jobs, such as head of product or senior product manager.

Some product managers also become self-employed consultants.

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