I am a
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Personal shopper

Personal shoppers give advice to customers and suggest products that meet their needs.

Average annual salary

£14,000 to £25,000

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Entry Requirements:

You can get into this job through:

  • a college course
  • an apprenticeship
  • working towards this role
  • applying directly
  • specialist courses run by private training organisations

Entry requirements:

College

You can take a college course to help you get into this job. Examples include:

  • Level 1 Award in Customer Service
  • Level 2 Diploma in Retail Skills
  • Level 3 Diploma in Fashion Retail

Entry requirements:

  • 2 or fewer GCSEs at grades 3 to 1 (D to G), or equivalent, for a level 1 course
  • 2 or more GCSEs at grades 9 to 3 (A* to D), or equivalent, for a level 2 course
  • 4 or 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, for a level 3 course

Apprenticeship

You may be able to start by doing a retailer intermediate apprenticeship.

Entry requirements:

  • some GCSEs, usually including English and maths, or equivalent, for an intermediate apprenticeship

Work

You could start as a retail assistant and take bookings for people who want to use a personal shopper.

You'll be the first point of contact in a store and will learn how to work well with a wide range of customers.

Once you have experience in retail, you can apply for a role as a personal shopper and learn on the job.

DirectApplication

You can apply directly to employers if you have relevant skills and knowledge needed for this role. Employers will look for a good standard of education, with GCSEs in English and maths.

You'll need experience of working with customers in a face-to-face setting like a shop, supermarket, restaurant or hotel, or online.

OtherRoutes

There are short courses available with private training providers on subjects like colour styling, image consultancy and personal styling.

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Required Skills:

Digital skills : to be able to use a computer and the main software packages competently

Skills:
  • customer service skills
  • the ability to work well with others
  • patience and the ability to remain calm in stressful situations
  • to be thorough and pay attention to detail
  • the ability to sell products and services
  • sensitivity and understanding
  • the ability to use your initiative
  • excellent verbal communication skills
  • persuading and negotiating skills
  • active listening skills
  • a desire to help people
  • maths knowledge
  • the ability to read English
  • knowledge of English language
  • the ability to think clearly using logic and reasoning
  • the ability to understand people’s reactions
  • thinking and reasoning skills
  • business management skills
  • concentration skills
  • knowledge of computer operating systems, hardware and software
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What you'll do:

Personal shoppers give advice to customers and suggest products that meet their needs.

As a personal shopper, you will:

  • meet customers who’ve booked an appointment
  • get to know customers’ likes, dislikes and budget
  • select goods or services in store or online that fulfil customers’ needs
  • meet individual and team sales targets
  • make sure unsold goods are returned to the right departments
  • follow store and online security procedures on payment, packing and collection
  • use computer systems for customer records

Location : You could work at a store.

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Salary:

Starter : £14,000
Experienced : £25,000

These figures are a guide

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Working hours:

39 - 41 hours variable

Working Pattern is evenings / weekends / bank holidays as customers demand

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Career Path:

With experience, you could become a personal shopping manager, in charge of a team, or move into retail buying and merchandising.

You could also start your own business and work freelance on behalf of a number of stores, or shop for individual clients.

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