Advertising account planner

Entry Requirements:

You can get into this job through:

• a university course
• an apprenticeship
• working towards this role
• specialist courses run by professional bodies

University

To become an advertising account planner, you could do a degree in:

• advertising and marketing
• statistics
• communication and media studies
• business or management
• psychology

With your degree you can apply for graduate schemes in advertising companies.

Work experience during university

Employers value work experience so it's important to get as much as you can during your studies.

Your university careers service can help you find work experience, internship and placement opportunities.

Entry requirements:

• 2 to 3 A levels, or equivalent, for a degree

Entry requirements:

Apprenticeship

You could start by doing an advertising and media executive advanced apprenticeship.

If you also get some advertising experience, you can apply for jobs as an account planner.

Entry requirements:

• 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship

Work

You might be able to start in a junior position at a small advertising agency in a position like admin assistant .

You can then work your way up as your experience in advertising grows.

Volunteering

Experience will help you understand advertising and allow you to meet new people who may help you find paid work.

You could try:

• work experience
• internships
• temporary jobs

You could contact agencies directly to ask about volunteering opportunities. You could also make contacts on social networking sites like Twitter or LinkedIn.

OtherRoutes

You could take the advertising Foundation Certificate to get some of the skills you need to get a paid job in advertising.

The course is offered by the Institute of Practitioners in Advertising and is open to anyone with less than one year of experience in an advertising, marketing or communications role.

Required Skills:

Digital skills : to be able to use a computer and the main software packages competently

Skills:

• knowledge of media production and communication
• the ability to use your initiative
• knowledge of English language
• to be thorough and pay attention to detail
• to be flexible and open to change
• the ability to come up with new ways of doing things
• excellent verbal communication skills
• patience and the ability to remain calm in stressful situations
• the ability to sell products and services
• business management skills
• thinking and reasoning skills
• customer service skills
• active listening skills
• leadership skills
• the ability to organise your time and workload
• the ability to read English
• the ability to think clearly using logic and reasoning
• maths skills
• concentration skills
• a good memory

What you'll do:

Advertising account planners develop and plan ad campaigns to make sure adverts reach the right audience.

You could:

• meet clients to create objectives and work out a strategy
• conduct research like sales data and focus groups
• develop an advertising strategy to reach the target audience
• explain what the client needs to the creative team
• monitor the success of an ad campaign
• keep up to date with trends

Location : You could work in an office or at a client's business.
Uniform : You may need to wear smart business clothes.

Salary:

Starter : £19,000
Experienced : £36,000

These figures are a guide

Working hours:

39 - 41 hours a week

Working Pattern is 9am to 5pm attending events or appointments

Career Path:

With experience you could:

• become a senior account planner
• manage a team
• get a specialist research job
• work as a freelance planning consultant
• set up your own agency